Edwin Watt's Golf

Edwin Watt's Golf - About Us

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About Us

Since 1968, Edwin Watts Golf has built a nationally ranked retail organization on a passion and love of golf. This foundation helps Edwin Watts Golf deliver on its promise to be America’s Golf Club, where loving the game is the only membership fee.

Consistently ranked in the Top-50 in sales nationally among all sporting goods retailers (#41 in Sporting Goods Business ‘Retail Top 100’, June 2003), the company has been named SGB’s “Trendsetter of the Year” twice in the past five years in the specialty retail category. This year six Edwin Watts Golf stores were named to the prestigious Golf World Business list of “America’s 100 Best Golf Shops.”

From Modest Beginnings...To The World’s Largest Individual Golf Retailer

The desire to succeed in the world of golf started early for Edwin Watts. When he was young, he caddied at a golf course close to his parents’ home in Niceville, Florida. As his love for the game grew, he would “do anything and everything” to work around the golf course. Edwin dabbled in all facets of the sport, finding himself caddying, cleaning clubs and selling merchandise. This passion drove him to a life-long dedication to the sport and led him from the course to the store.

By age 22, Edwin was head professional at a new course that opened in Fort Walton Beach in 1963. At that time, the standard was for the head pro to run the pro shop at the course, leading to his first introduction into the retail world. Since most pro shops at that time sold mostly soft goods, (gloves, shirts, etc.), Edwin wanted to set himself apart by selling hard goods, mainly clubs. Since quality clubs were difficult to find then, he focused on making these hard goods more accessible.

Edwin hired his brother Wayne, a contractor, to redesign their small pro shop to facilitate this focus - and with just $380 worth of equipment, Edwin Watts Golf opened its doors. The new formula for merchandising worked and within a year, Edwin hired others who shared his passion. Those who started with Edwin that year are still loyal employees of the company.

Today, Edwin Watts Golf offers the largest inventory of pro-line golf equipment, apparel and accessories. The shops feature indoor hitting areas, putting greens and fitting rooms, with most featuring the latest in computer swing analysis systems. All of the new superstores intersperse displays of antique clubs and memorabilia among the latest advances in golf technology.

For 41 years, Edwin Watts Golf has grown to become the store for golfers of all skill levels with the finest selection of pro-line golf equipment and prices to meet any budget. The company has evolved to be the complete golf shop offering golfers the latest premium products, as well as bargain-priced equipment, apparel and accessories. Traditional once-a-year Tent Sales at each store offer golfers unbelievable savings.

Because of the success of the shops and the employees’ extensive knowledge of the golf industry, Edwin Watts Golf has become the most trusted retailer in the industry. The company’s advice and opinion are sought not only by customers, professional golfers and those in the industry, but also by equipment manufacturers themselves. According to Edwin, the reason is simple: “We have the finest staff a company could ever want. From the mail-order division to our retail stores, our people know the industry and are dedicated to the customer. They’re simply the best in the business,” he says.

EWG Management team:

John Watson – President/CEO, Golf Operations
Robert Anthony – VP, Catalog and Online
Lynda K. Barr – VP, Chief Financial Officer
Kerry Kabase – VP, Purchasing and Inventory
Sven Kessler – VP, Retail Operations
Robert Anthony – VP, Marketing and Advertising
Bill Grigsby – VP, Real Estate
David DeBra – VP, Merchandse Planning

Retail Stores:

71 stores in 10 states
Florida (29); Texas (11); Georgia (6); Alabama (6); Louisiana (4); Massachusetts (5); Mississippi (1); South Carolina (2); Tennessee (3); North Carolina (4).

Mail-Order Division: More than 200,000 packages shipped annually; six separate seasonal catalogs with approximately 14 million distributed worldwide each year.

Internet Web site: edwinwattsgolf.com displays more than 1,000 products and images from more than 75 manufacturers; and includes individual microsites for each store.

EDWIN WATTS GOLF - Click here for our Timeline to Success
Press Releases - Click for an archive of our Press Releases.